Modern
Typeface : Bodoni Classic
Quote:
“In the 1700s
smoother paper, more sophisticated printing techniques, and general increase in
mechanical devices led to type becoming more mechanical also” (Williams,
2004).
Context
and Noise:
The context for
Bodoni is prevalent in places with a lot of room to spare. It was meant to be
viewed from a far and to be large. It is not meant to fill bodies of paragraphs
but should be used as headings or as an attention getter. Dazzling is a term
coined in lieu of this type of font. The term reveals the negative effect one
would feel if one had to read paragraphs typed in Bodoni because the thin part
of the stroke fades out while the bold parts become prominent. “Bodoni
is not easy to use. Its extreme contrast in stroke weight and hairline serifs
make for a typeface that is, in many circumstances, difficult to read” (www.itcfonts.com).
The noise created by that phenomenon makes it a bad choice for
essays. The instructor reading the essay would be so appalled by the blinding
effect the font carries the paper would end up in the trash.
Word Pictures:
Bodoni presents
itself “like a steal bridge the structure is severe with radical thick thin
transition, or contrast, in the strokes” (Williams, 2004) The imbalance that
follows this font communicates an elaborate style and this is what I aim for in
my communication. In my interactions I like to be coy, not obvious. I think the
font portrays itself that way. It could be a wedding invitation, or a banner. I
like to be straight to the point and when using this font this is pertinent.
Serif:
Bodoni focuses on vertical strokes and horizontal serifs. I think this
style gives the font an elegant look. It creates a modernist view of itself.
References
Williams, R. (2004)The
Non-Designers: Design Book. (2nd ed.) Berkeley, California:
Peachpit Press.
NA (2009) Illuminating
Letters: Bodoni. http://www.itcfonts.com/NR/rdonlyres/404A51F6-87FC-4337-B54A-4DA7005DD05B/0/ILBodoni.pdf
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